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What is GROWTH MARKETING?

It’s a modern approach to attract, engage, and retain customers over the long term, focusing on highly personalized experiences for each client.

Growth Marketing includes techniques like:

• A/B testing
• SEO optimization
• Technical analysis of all aspects of user experience

The insights gained from these tests are key to driving sustainable business growth.

Why it matters:

In crowded markets, creative and effective marketing strategies are crucial to stand out, increase growth, and boost profitability. Growth Marketing combines digital skills to generate strong and lasting growth.

Growth Marketing relies on the AARRR methodology, which follows five stages of the user lifecycle:

1. Acquisition – Attract visitors and get them to register via SEO, social media, ads, and email campaigns. Collect contact info for follow-up.
2. Activation – Ensure users quickly understand your value proposition and how your product helps them. Use emails or calls to guide them.
3. Retention – Keep users engaged and returning using retargeting, email campaigns, promotions, and ads. Track behavior and repeat usage.
4. Referral – Encourage satisfied users to recommend your product via referral programs, discounts, or gifts.
5. Revenue – Maximize income from users through sales, subscriptions, or ad revenue, depending on your business model.

Growth Marketing is ideal for marketers aiming to optimize business growth through data-driven strategies and continuous testing.

Our experts can guide you through every step if needed.