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Social Media: The Must-Have of Digital -PART 2-

We’re back as promised with new tips to soar in the world of social media. After covering the TikTok trend, nano and micro-influencers, the rise of podcasts, building connections and engagement between brands and consumers, and social ads replacing cookies, it’s finally time to reveal the next set of tips to further strengthen your digital presence.

Rest assured, there are no secrets or miracles to stand out on social media—you simply need to stay alert to all the latest developments and know how to ride the wave of trends without getting overwhelmed!

1-La réalité augmentée: une carte gagnante jouée par les marques

Clichéd posts, recycled content, and repetitive messages give users every reason to take a digital break and consider a social media detox!

Stand out and use every tool at your disposal to differentiate yourself from your peers and win back a consumer who constantly needs reassurance through genuine and creative content.

This explains why many brands recently have turned to live content, which has worked very well due to its engaging nature and the fact that it allows a direct, more or less real connection between companies and their audiences.

Now that you understand the importance of this type of content, it’s time to take action—a simple step since the main social media platforms all feature AR capabilities to bridge the gap between the real and virtual worlds. Although currently only live filters are available, this feature holds enormous potential, and we can certainly expect several surprises that will revolutionize the digital landscape!

2-Stories: Brands Share Ephemeral Stories

You’re surely familiar with those little circles that appear in the feeds of every social media platform, prompting us to check them every 15 minutes just to see the latest updates from the accounts we follow before this type of content disappears.

Stories, even though they’re not new, remain a significant asset for brands that want to constantly capture their audience’s attention. They invest in creative content that encourages—or even compels—consumers to keep checking their pages to ensure they don’t miss anything!

3-Social Gaming: Brands Speak to the Child in Every Consumer

Striking a balance between entertaining and useful is the key that smart brands have managed to achieve, making it essential to value the playful aspects of things to create a warm and enjoyable environment for the audience.

Through social gaming, companies can energize and engage their communities without forcing them, by leveraging fun. Whether it’s through brand integration in a game, entertaining communication, or launching challenges, social gaming is a path to appeal to the childlike side present in every person.

4- The Hunt for Fake News: Brands’ Initiative to Assert Their Good Faith

The trust gap between brands and consumers is growing over time. Consumers are more empowered and demanding regarding the content they want to see. Sharing verified, credible, and—most importantly—accurate information is the key to winning over your audience.

Information consumption trends have changed. Unlike the improvement in individuals’ awareness, their patience, however, has decreased over time.

The result: a lazy internet user who isn’t willing to browse through a dozen news sites to stay updated on world events, which explains why social media has become the new morning newspaper for many people.

And even though they are looking for ready-to-consume information, internet users remain demanding when it comes to quality. It is therefore essential to provide them with flawless content and present verified, up-to-date information to meet their expectations!

5- Diversity: It’s What the Internet User Is Looking For

Trends are as numerous as active internet users. Every season brings a battle of formats: one day, podcasts are said to dethrone all other content, and the next, Reels make headlines as the top publishing format!

It’s normal to feel disoriented—everyone does—but it’s time to understand that the best choice is to not choose at all and instead combine all types of content to adapt to audience differences while staying alert to new developments.

Here’s the continuation of our selection of top tips to improve your social media performance and offer engaging, attractive content to your community. Be sure to follow them to strengthen your digital presence quickly, and check out our blog for more relevant advice that will surely help you revolutionize your brand!