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A branding campaign involves marketing actions taken by a company to get noticed, reach a target audience, and embed the brand in visitors’ minds, ultimately converting them into loyal customers.

What is a Branding Campaign?

It’s an advertising campaign aimed at improving brand awareness and/or perception. It typically runs on Google Ads via the “brand campaign” option.

Why Create a Branding Ads Campaign?

• Occupy your brand space: Without paid ads on your brand name, competitors may capture part of your traffic.
• Capture more clicks: Paid ads on your brand name capture 26% of clicks, Google My Business 9%, organic mega site links 41%, leaving 24% elsewhere—totaling 76% of potential visitors. Without ads, you only capture 40%.
• Lower cost-per-click: Brand name clicks are cheaper than generic keywords, and you force competitors to pay more for the same traffic.

How to Create a Branding Campaign?

• Run Google Ads on search and display networks.
• Display network is ideal: it improves visibility at low cost with visual ad formats suited for branding.
• Best practices:
  • Use broad targeting to maximize visibility.
  • Design eye-catching banners.
  • Optimize landing pages for conversions.

A branding campaign is an essential element of any effective marketing strategy.